After seven successful years, Artificial Duck Studios will trade under the new name of Artificial Rome GmbH.
This way the group around the company‘s founders Dirk Hoffmann and Patrik de Jong provides for the new challenges and business areas that have revolutionized digital communication over the past years.
In 2006 the company was founded as an agency for digital campaigning and soon became established with a focus on premium automotive, fashion and lifestyle brands. Among others, Adidas, Swarovski and agencies such as Wieden Kennedy, Jung von Matt and Interone.
With the game BMW P.A.C.E., which was realized for Interone, the team swiped two Cannes Lions for one of its first projects and received awards from, for instance, the Art Directors Club, the Red Dot Award and the New York Festivals over the following years.
While most campaigns until 2009 were realized online or browser-based, the company grew with the increasing digital challenges and focussed on platform-spanning communication.
“From an early point on we wanted to do narrative work through all channels. Today our framework enables us to create spatial installations for, let’s say, the CeBIT with just one development process, whereas we can still operate on the smallest, the mobile formats without any problems. Every format surely has its strong points, good storytelling, however, should work on all channels“, explains director Patrik de Jong.
“In our company creative and technical staff have always worked hand in hand, which facilitated the adjustment, in the end it allowed for entirely new scopes for design “, says Dirk Hoffmann, director and owner of Artificial Rome GmbH.
With the new name Artificial Rome also makes allowances for the extended portfolio. With its team of experts it will continue to realize projects at the interface of design and technology in conjunction with artistic means of creation.